Hastings Deering will spend 2022 celebrating their 90 years of rich history and significance to the territories, states, and economies in which they operate. Over the decades, Hastings Deering has supported its customers and communities through numerous upheavals including world wars and global pandemics.
Mark Scott, Managing Director and CEO of Hastings Deering says the business is proud to have served three generations of customers.
“I think our heritage is important for a couple of reasons, our heritage, is our heart, it’s about our identity. I very much think that our future is built on our past, and for us as a business, part of our success has been delivered as a result of the legacy that’s been left from those before us.”
This year, Hastings Deering marks 90 years since it was founded by Harold Hastings Deering, a pioneer in the mechanisation of Australia. From humble beginnings in 1932, today Hastings Deering is now one of the top Cat® dealers in the world.
Foreseeing the development needs of the growing nation, and securing the machinery to do the work in 1932, he formed Hastings Deering Engineering Company Pty Ltd. Initially, the business was focused on being the sole metropolitan distributor for the Ford Motor Company within Australia.
This focus lasted until 1947, when Deering went on to obtain the Caterpillar agency in the heart and soul of the Australian Outback, Alice Springs. This acquisition built a legacy that continues today following expansions into Darwin in 1948, to Papua New Guinea and the Solomon Islands in 1949 and to Queensland in 1952.
“If we understand our history, it puts us in good stead to determine how best we honour this in in the decisions we make going forward,” said Mr Scott.
Always innovating and providing solutions for their customers, Hastings Deering has delivered many exciting Cat products and innovations which have been vital for Australia’s booming resources and construction industries.
Today, Hastings Deering is more than bulldozers, excavators, and trucks. It’s the combination of their rich history, the expertise of their people, and integrated technology enabled solutions that continues to sustain Hastings Deering as a market leader, committed to delivering the best outcomes for their customers.